Who We Are

At East Baluster, we empower small businesses to establish a strong market presence through professional brand identity design. Our service is tailored to meet the unique needs of high-end restaurants, innovative food startups, emerging franchises, catering services, and specialty food retailers. By creating cohesive and distinctive branding, we help our clients stand out in competitive markets, build credibility and trust and ensure consistent messaging across all platforms.

OUR GOALS

A COMMITTMENT TO EMPOWERING ENTREPRENEURS

Provide Businesses With Strategic Insight & Expertise

We provide valuable industry knowledge and strategic guidance on brand positioning, consumer perception, and long-term brand development.

BRANDIND TRANSCENDS PRODUCTS & SERVICES

Increase Your Business's Percieved Value

We know that consumers associate strong branding with quality. Our goal is to make your products/services appear professional and trustworthy.

WHAT WE DO

CONNECTIONS ARE IMPORTANT TO US

We want to help your brand transcend its products & services

At East Baluster, learning about your ideas, visions and goal is essential to understanding the type of consumer that’ll most likely love your brand’s story. In order to help our clients be their best, we believe in:

Consistency

Comittment

Compassion

WHY IT MATTERS

HELP DIVERSITY THRIVE

The East Baluster is a proudly owned black-founded business.

3% of designers identify as Black/African American

OUR TEAM

A Growing Agency

At East Baluster, you’ll work directly with the founder on most projects, with the exception of requests for things like 3D Animation and some Illustrations, which are provided by partner designers.

Eric Burton

Founder, Brand & Visual Identity Designer

Eric is a brand and visual identity designer who, in his practice, has found that brands who understand their consumer’s relevance, distinctions, emotions, and depth, tend to develop a more compelling relationship that honors these consumer’s values and vision.

Eric has built brands and identities for entrepreneurs in the United States and abroad and hopes to continue building a better future for small businesses.

WE ALL KNOW THAT TO GAIN LOTS OF LOYAL CUSTOMERS

First Impressions Matter - Especially For Entrepreneurs

Small businesses and entrepreneurs rely on consumers, but there’s one thing in particular that keeps them coming back for more. At East Baluster, we know the secret to building brands that can compete.