Who We Are
At East Baluster, we empower small businesses to establish a strong market presence through professional brand identity design. Our service is tailored to meet the unique needs of high-end restaurants, innovative food startups, emerging franchises, catering services, and specialty food retailers. By creating cohesive and distinctive branding, we help our clients stand out in competitive markets, build credibility and trust and ensure consistent messaging across all platforms.
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OUR GOALS
A COMMITTMENT TO EMPOWERING ENTREPRENEURS
Provide Businesses With Strategic Insight & Expertise
We provide valuable industry knowledge and strategic guidance on brand positioning, consumer perception, and long-term brand development.
BRANDIND TRANSCENDS PRODUCTS & SERVICES
Increase Your Business's Percieved Value
We know that consumers associate strong branding with quality. Our goal is to make your products/services appear professional and trustworthy.
WHAT WE DO
CONNECTIONS ARE IMPORTANT TO US
We want to help your brand transcend its products & services
Consistency
Comittment
Compassion
WHY IT MATTERS
HELP DIVERSITY THRIVE
The East Baluster is a proudly owned black-founded business.
OUR TEAM
A Growing Agency
![](https://eastbaluster.com/wp-content/uploads/2024/05/Self_Portrait_02-235x300.jpg)
Eric Burton
Founder, Brand & Visual Identity Designer
Eric is a brand and visual identity designer who, in his practice, has found that brands who understand their consumer’s relevance, distinctions, emotions, and depth, tend to develop a more compelling relationship that honors these consumer’s values and vision.
Eric has built brands and identities for entrepreneurs in the United States and abroad and hopes to continue building a better future for small businesses.