Latest Blog Posts
Understanding Brand Identity For Small Businesses
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Brand Relatedness: The Five Steps To Identify Your Business's Target Consumer
Discover the five essential steps to identify your business’s target audience and boost your brand’s connection with consumers to drive growth
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Brand Values The Aspect Of Your Business That's More Precious Than You Think
Learn how brand values create intrigue for consumers and why certain aspects of your small business shape the way consumers perceive it.
![elevate-with-a-brand-identity-designer-IM02](https://eastbaluster.com/wp-content/uploads/2024/07/Elevate-your-business-presence-02-1024x682.jpg)
How a Brand Identity Designer Can Elevate Your Business Presence: A Comprehensive Guide
Discover how a brand identity designer can transform your business presence. Learn the benefits, process, and real-life success stories in our detailed guide
Posted July 22, 2024
How AI Graphic Design Is Dominating The Creative Landscape
![Your Personal AI Assistant: Making the Future of Technology a Reality](https://eastbaluster.com/wp-content/uploads/2024/07/your-personal-ai-assistant-making-the-future-of-t-2023-11-27-05-34-31-utc-02-1024x683.jpg)
![Your Personal AI Assistant: Making the Future of Technology a Reality](https://eastbaluster.com/wp-content/uploads/2024/07/your-personal-ai-assistant-making-the-future-of-t-2023-11-27-05-34-31-utc-02-1024x683.jpg)
Posted July 12, 2024
How To Create a Strong Value Proposition for Your Brand
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For a business of any size, learning how to describe or speak about the specific benefits of a product or service helps consumers better understand its offerings. As a business owner, if you’ve ever had trouble identifying or expressing what sets you apart from competitors with similar qualities, this guide will help you create a value proposition that clarifies your identity and allows your business to resonate and entice customers…..
![](https://eastbaluster.com/wp-content/uploads/2024/07/AdobeStock_359720186-1024x684.jpeg)
Posted July 12, 2024
How a Brand Identity Designer Can Elevate Your Business Presence: A Comprehensive Guide
![elevate-with-a-brand-identity-designer-IM02](https://eastbaluster.com/wp-content/uploads/2024/07/Elevate-your-business-presence-02-1024x682.jpg)
![elevate-with-a-brand-identity-designer-IM02](https://eastbaluster.com/wp-content/uploads/2024/07/Elevate-your-business-presence-02-1024x682.jpg)
Posted July 12, 2024
The Whyness Of Branding: Humanness
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The growth phase of a business grants the best experiences and, later, the best stories. As entrepreneurs, we all try to deny or hide the mistakes and the ugly things that teach us hard lessons along the way. And probably, that’s just being human. Covering things up because they show how imperfect we are is a good instinct…
![Humanness-IM01](https://eastbaluster.com/wp-content/uploads/2024/07/AdobeStock_384326020-01-1-1024x682.jpg)
Posted July 12, 2024
What Is Brand Design And How Does It Give Your Business An Advantage In Your Market?
![what is brand design](https://eastbaluster.com/wp-content/uploads/2022/05/the-organic-crave-company-gkjwrtieE98-unsplash-1024x730.jpg)
A Logo can be part of the reason for a consumer’s behavior towards a company but does not convey enough information for them to become fully aware of a company’s attributes. It is the Brand Design that creates a distinction for whence consumers can differentiate one company from another…
![what is brand design](https://eastbaluster.com/wp-content/uploads/2022/05/the-organic-crave-company-gkjwrtieE98-unsplash-1024x730.jpg)
Posted July 12, 2024
How Top Brands Become Likeable Through Consumer Awareness
![](https://eastbaluster.com/wp-content/uploads/2022/05/Norms_image-1024x683.jpg)
Businesses, now, more than ever, need to represent a specific type of customer in an otherwise flooded marketplace. To a sense, companies must become mirrors to the Values represented in society today…
![](https://eastbaluster.com/wp-content/uploads/2022/05/Norms_image-1024x683.jpg)
Posted July 12, 2024
Why Consumer Centric Branding Amplifies Brand Equity For Any Business
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Each year comes with a different challenge. Last year, it was about recovering from a damaged economy. This year, it’s about sustaining business in a relatively confusing market…
![](https://eastbaluster.com/wp-content/uploads/2023/12/Man-With-Bags-1024x683.jpeg)
Posted July 12, 2024
Two Ways To Fine-Tune Your Product And Brand Placement
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The key to developing a great brand and finding your place in the market is by understanding the role of your consumer. Believe it or not, they do not simply want to buy the thing you are selling…
![](https://eastbaluster.com/wp-content/uploads/2023/12/Shopping-Bags-On-Table-1024x683.jpeg)